[lil shank] phase 2

NorthStarsVBCbrand_02

When it comes to volleyball clubs (local ones in particular), quality is displayed through skill. North Stars has mastered showcasing themselves through that channel. The issue is, what they have to visually represent themselves doesn't clearly announce that this group has talent. North Stars' competitors have the same problem, so to rebrand them is not to necessarily out-do anyone (because that would be too easy). My goal is to develop North Stars' branding so their visual identity matches their skill level. My objective is to call out how they successfully work as a team. This club is one big family that understands that in order to win, you must have fun. At the same time, as board member and 18‘s national coach Laura Tomney puts it, "We know when it's time to stop goofing off; we mean business."