For many years now Google has benefited greatly from remaining as a familiar go to. When you need to look for something you "google it." Google's largest target audience is looking for new and more eye catching experiences that some of Google's competitors are providing.
My objective is to return Google to its innovative, diverse, and personal spirit is through a modern refresh of the over all core graphic and typeface. But also a dynamically branded Google mark for employees and Google HQ's around the world. This has been accomplished with a system that takes into account each employee or offices name, age, location, and department in which it operates. With that information I can create a mark that is not only distinctly Google but unique and reflects the core of what Google is and can bring into each one of our lives.
Google Phase 2 Final Brumbaugh
