Tuesday, October 27, 2009





















time for some brand sounds from sound brands. anyway if you haven't or don't know how—try downloading the free audacity for your sound capturing journey. yes there's a story to come about the speaker image.

Monday, October 26, 2009

"Sometimes there is no need to be either clever or original."


this quote is attributed to ivan chermayeff. my interpretation: depending on the design problem's context, it's really OK to be clear, considered and "practical."



Sunday, October 25, 2009






















boo! whata say about branding a holiday that celebrates those dead people in our lives. see.


























the new abbey road (yes, that abbey road) identity. is it looking a bit swiss? numerous extra points if you can find any better images and/or information regarding the redesign.









blogged business cards—look.

Thursday, October 22, 2009

















the card—a touchpoint that your audience actually touches. consider it the smallest carrier of your brand's most important attributes. it's viewed, digested and hopefully cherished—and not kept in a rolodex, because it doesn't belong in a rolodex. this image is from.

Wednesday, October 21, 2009















inspired to refine or revise your brand mark? check out some of these that use negative space effectively.

Tuesday, October 13, 2009
















A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. hear the bell.

Monday, October 12, 2009

















the presentation form for phase 2 will be as before—approximately 10 minutes for presentation with an additional 5 for commentary. refer to the project sheet for the required deliverables.

please create a folder that contains a keynote file (with fonts) and also a pdf (with notes). thoughtfully name the folder and copy it to the CAS server with care.

Sunday, October 4, 2009























yes—it's the city of melbourne (in australia) rebranded! a flexible identity? take a look at this visual synopsis and judge the results.