Friday, December 6, 2013
[Khoder] Phase 4
The reason why I chose to rebrand Clint's comics is because of it's fun and interesting environment and all the creativity that is inside. Its a very exciting topic that is always changing and I wanted my rebrand to showcase all of these aspects. The bright colors and active type are meant to attract and bring in new and younger customers while keeping the old customers happy.
[DE SANDO] PHASE 4
The Kansas City Fringe Festival is more than just a festival for performance art + creative expression; we are an ever-growing creative family. We have continued to fulfill Kansas City’s need to: explore edgy art, experience new art genres, allow artists to explore their own art, as well as present live production at an affordable cost. The Kansas City Fringe Festival will continue to be a place where people can take chances, not only as an artist, but also as an audience member as long as you need us to help bring expressive freedom to the community. Kansas City's festival occurs yearly and is a packed 10 day adventure into various forms of art and expression including acts such as burlesque, puppetry, dance, fashion, music, theater, and much more.
the presentation.
the rebrand book.
the presentation.
the rebrand book.
[Selz] Phase 4
Waldo Pizza is an independent establishment that opened in KC in 1986. They provide great prices for big flavors and fast, friendly service catering to your needs. Waldo Pizza is known for their large variety of delicious drinks and their St. Louis style pizza. When you’re there it’s no doubt that their goal is to make sure the environment feels pleasantly, comfortable and that your dining experience is nothing but the best.
Whether you’re looking for a nice sit-down meal with friends and family, a quick bite to eat, or a laid back place to have a few drinks and a tasty snack—Waldo Pizza has the perfect atmosphere fit for everyone’s needs!
The primary red represents their expressive sense of humor and the loud personality that is the core of the company, the black represents the authentic food and people that make up the restaurant, and the white is the welcoming color that withholds the idea that anyone is welcome and there's always room for more—Thus, defining their overall warm, neighborly traits.
My mission was to re-establish Waldo Pizza’s identity and create a cohesive and modernized branding system. It was important to keep the voice and overall essence that already existed within Waldo Pizza. After understanding who they are and what they’re all about, it was my goal to elevate those characteristics (Expressive, welcoming, and authentic) into a more polished and sophisticated space.
[Taylor Hillestad] Phase 4 Final
Brochure
I chose to rebrand the Q Hotel & Spa in Westport. The reason I chose to rebrand a hotel was because I knew it would be an exciting challenge to take on since hotels have so many branding materials that need to represent the atmosphere of the hotel to make guests want to stay here. The branding materials really need to invite and convince them to share an experience here. Also, I believe the Q Hotel & Spa has so much potential, and I wanted to express it’s charismatic nature within it’s branding that was not represented in it’s original branding materials which were all about being “green” and "eco-friendly."
At the Q, you realize this is a hidden treasure within Kansas City. It has a nice warm and contemporary vibe with its decor. I was really inspired by the patterns and colors that are within this boutique hotel. I wanted my branding to bring out the attributes of this hotel which are: vibrant, charismatic, independent, central, and satisfying.
The logo that I designed embraces the abstract contemporary designs within the hotel decor and also symbolizes how the Q is central within the vibrant Kansas City.
Brand Book
Thursday, December 5, 2013
[Cobos] Phase 4
Screen Tee Gallery is a store that creates, sells, and showcases the creations of local artists. Whether or not they have experience, Screen Tee creates a product unique to each customers specifications. They have streamlined their system to work best for small businesses and entrepreneurs to gain access to these opportunities at a lower investment scale. No matter what, they want the customer to be happy with their creation and feel comfortable within the store.
My approach on the design for this company was all about the individual. The logo itself represents how any person can create a shirt that's good enough to be put in a frame and appreciated. Using elements of the logo, I then developed an entire platform of assets to further stand for the brand and individual. I'm happy with my outcome with this brand and I really think I covered what I wanted with it as well.
[KIM HUYNH] PHASE IV FINAL
GENGHIS KHAN is a mongolian grill and Chinese cuisine in Kansas City. In addition to dining in or take out, there is an all-you-can-eat buffet. We also accommodate to special dietary needs (such as gluten free) as well. Locally owned since 1995, the restaurant is located off 39th and Bell Street.
Our mission is to establish a warm and welcoming environment for everyone to join. A social gathering place for friends and family to come and get together. To provide a service that will make your meal and your time here more enjoyable.
We are about having good times and hospitality come together. Our belief is to express goodwill and kindness. Our attributes portray being cultural, warm & welcoming, and to bring about a slight sense of sophistication into the environment.
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