[Huff] Hope House

Hope House

[howland] garmin

garmin_rebranding-presentation

[tessa] phase 2 final: TIVOLI

Canon Tivoli 2

[morgan] heartland nursery

Phase2—Heartland Nursery, Identity_Notes

[bri] mugs up

MUGSUP-phase2

[brewer] kcfec

kcfec_phase2

[Beckley] Joe's Kansas City

Joes Kansas City Phase 2

[hand] aquarius phase 2

Aquarius

[monica] bier station design directions

Bier Station Phase 2

[ Wendy ] Phase Two

[Allyson] White Light Phase 2

White Light Phase 2

[Anna De Sando] Phase Two: Identity.

Phase 2 [Taylor Hillestad]

Taylor Hillestad QHotel Part2 Keynote by tayhillestad

Phase 2 [Kim Huynh]

[keaton] phase 2

design systems: keaton — phase 2

[carr] phase 2

so, to say this project has been a huge challenge is an understatement. i approached this project knowing that rebranding boulevard would be hard, but i wanted that challenge.

i wanted to get back to the roots of what having a beer means—it's an experience. i think that all too often, consuming beer turns into a commercial activity rather than an excuse to get together with friends and enjoy good company and good conversation. with these identities, i tried to get back to that notion, while communicating how beloved boulevard beer is within greater kansas city.

Boulevard p2

[lil shank] phase 2

NorthStarsVBCbrand_02

When it comes to volleyball clubs (local ones in particular), quality is displayed through skill. North Stars has mastered showcasing themselves through that channel. The issue is, what they have to visually represent themselves doesn't clearly announce that this group has talent. North Stars' competitors have the same problem, so to rebrand them is not to necessarily out-do anyone (because that would be too easy). My goal is to develop North Stars' branding so their visual identity matches their skill level. My objective is to call out how they successfully work as a team. This club is one big family that understands that in order to win, you must have fun. At the same time, as board member and 18‘s national coach Laura Tomney puts it, "We know when it's time to stop goofing off; we mean business."

[Erica Downing] phase 2

phase2

For my concept, i decided to stay with the original Lake name because I felt like it embodied some of the attributes currently. The lake name means sparkling waters which i feel like attributes to the word lively. With the three directions I tried to best embody as many attributes as possible while also keeping in mine with vision and essence i had perviously set.

In all cases instead of picking a new tag line i felt that the words "leave your worries at the shore" best spoke to what the lake was really about. Each direction I went with where pretty different from the others. My recommendation is to go with the final direction. I feel that this best embodies the attributes, vision, essence, and the objective.

[mckenzie] phase2

mmarston_phase2

For my tea house concept I decided to use the name CUPPA, but still include the handwritten elements. I really tried to focus on merging certain idea together. After the last critique it seemed that there were elements from all of them that seemed to work. The name CUPPA resignation best with my idea and that this whole idea came from a British idea. Through my attributes I want to get across that CUPPA is a place for anyone. Even if a person is a tea lover, they can still go to CUPPA with friends and family and enjoy themselves. It is based on the experience that they are getting and the atmosphere and products they are seeing when they go the tea house.

For the design I wanted to do something that is very simple, graphic, and has a feeling of sophistication. The black and gold give a feeling of confidence that a person would probably not associate with tea. Of course there are many more elements to design and create, but I started with some of the first things a person would see or pay attention to, the store front and probably the menu whether that be from online or when they are greeted inside.

[jessie] phase 2

This hypothetical food truck company is one about the feeling of joy. It's about remembering those childhood days of eating and playing and being at your happiest. It seems like these feelings are often forgotten as an adult. My objective then is to develop a brand for a mobile restaurant (food truck) dedicated to bringing joy and empowering communities through food. In essence, it’s “running on joy”.

In order to do this, I've developed 3 distinct directions for the identity of the brand based upon the three attributes that define the brand: empowering, nostalgic, and playful. Each attribute visually speaks to a specific part of the brand and provides the voice that characterizes the brand's overall essence. “Empowering” addresses the environmentally concerned aspect of the brand; “nostalgic” addresses the familiar homey aspect of the brand; while “playful” addresses the fun aspect of the brand. Whether it’s a community, a neighborhood, or a family running on joy, it’s about inspiring joy in everyone.

Phase 2 Final