[carr] phase 2

so, to say this project has been a huge challenge is an understatement. i approached this project knowing that rebranding boulevard would be hard, but i wanted that challenge.

i wanted to get back to the roots of what having a beer means—it's an experience. i think that all too often, consuming beer turns into a commercial activity rather than an excuse to get together with friends and enjoy good company and good conversation. with these identities, i tried to get back to that notion, while communicating how beloved boulevard beer is within greater kansas city.

Boulevard p2