For my concept, i decided to stay with the original Lake name because I felt like it embodied some of the attributes currently. The lake name means sparkling waters which i feel like attributes to the word lively. With the three directions I tried to best embody as many attributes as possible while also keeping in mine with vision and essence i had perviously set.
In all cases instead of picking a new tag line i felt that the words "leave your worries at the shore" best spoke to what the lake was really about. Each direction I went with where pretty different from the others. My recommendation is to go with the final direction. I feel that this best embodies the attributes, vision, essence, and the objective.
