Thursday, October 18, 2012

[keaton] focus

my focus will be on creating an environmental/atmospheric sound and motion based graphic that would be looped in the shop conveying seasonal rhythms. with this channel for the brand, i'd like to explore some logo-builds and possibly a sound-mark. i see potential for having an informative narrative told with sound and motion (our essence, mission statement and attributes) in some spaces, as well as a non-informative, more environmental/decorative (the visual way the attributes and values are represented) narrative to carry out brand identity.

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