presentation considerations

some things to think about as you work towards starting, refining and finishing your presentations:

1. use the required content as an outline for the presentation
2. include all the required content—refer to the appropriate section of the project sheet
3. evaluate your brand attributes: test them by envisioning a graphic identity that would embody the attribute(s)
4. use images (photographs, drawing, diagrams) to reinforce and clarify the presentation of brand attributes
5. offer commentary or conclusions on competitors/comparables in addition to listing them
6. annotate (aka: title) slides to reinforce and help confirm content
7. consider, then state the importance or relevance of the brand/organization to the target audience (and personas)
8. a brand "essence" is a concise statement and often reflects a consumer need—eg: hallmark = enriching lives; volvo = safety...expect more. pay less?
9. a brand schematic is a concise overview—and it's a diagram
10. lower price is not a competitive advantage
11. practice reading your notes (while giving your presentation) to a friend, pet, non-living object, or street sign
12. try to create as many slides as possible—yes, make it a contest
13. use images
14. use good images
15. use appropriate compelling images

new for the sake of being new?

check the rebrand of this organization at brand new. the success of the new design is (clearly) open for debate...of interest is the reason for the rebrand: "The previous logo was not an accurate representation of the growing company. The illustrated portrait suggested a one-man business (or possibly someone selling designer eyewear). The type treatment felt informal, especially in contrast to the rigid structure of the squared box. Least successful was the lowercase tagline, which was awkwardly tracked out."

Branding Terms

for reference: this is the branding terms presentation from wednesday. this version is in "eye-popping" color.

Branding Terms

project 1 deliverables

please make a folder for your project and name it as yourlastname_phase1 (example: kidwell_phase1). please have your folder ready to transfer first of class tomorrow and include:

1. your keynote presentation
2. fonts used in your keynote presentation
3. pdf of your keynote presentation including notes

a brand brief schematic is due with your next presentation (either wednesday or friday depending on your section)—and also the final presentation. here's a look at the required information.