check the rebrand of this organization at brand new. the success of the new design is (clearly) open for debate...of interest is the reason for the rebrand: "The previous logo was not an accurate representation of the growing company. The illustrated portrait suggested a one-man business (or possibly someone selling designer eyewear). The type treatment felt informal, especially in contrast to the rigid structure of the squared box. Least successful was the lowercase tagline, which was awkwardly tracked out."
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