from russia with love: rebrand of the south african public rail system as found on rebrand's site. lotsa before/after so check it here. this info/link/site was made possible by genia narinskaya!
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.
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