new for the sake of being new?

check the rebrand of this organization at brand new. the success of the new design is (clearly) open for debate...of interest is the reason for the rebrand: "The previous logo was not an accurate representation of the growing company. The illustrated portrait suggested a one-man business (or possibly someone selling designer eyewear). The type treatment felt informal, especially in contrast to the rigid structure of the squared box. Least successful was the lowercase tagline, which was awkwardly tracked out."

Branding Terms

for reference: this is the branding terms presentation from wednesday. this version is in "eye-popping" color.

a bit down the road we'll take a look at submitting our fine work to this fine, brand new blog. look, an area just for us students—great! look here y'all, it's easy.

from russia with love: rebrand of the south african public rail system as found on rebrand's site. lotsa before/after so check it here. this info/link/site was made possible by genia narinskaya!

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors—says the wiki.

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. (so says a wiki)

this is it

hello. meet a rebrand.

the old gap is back and more.

recognize this brandmark/logo/symbol? the original—designed by mr saul bass—was recently revised. an interesting article link provided by our own mr L flores.

what—no more CD? the itunes logo/icon was recently updated. check out the story on the brand new and learn that steve jobs apparently answers email...sometimes.