some things to think about as you work towards starting, refining and finishing your presentations:
- use the required content as an outline for the presentation
- include all the required content—refer to the appropriate section of the project sheet
- evaluate your brand attributes: test them by envisioning a graphic identity that would embody the attribute(s)
- use images (photographs, drawing, diagrams) to reinforce and clarify the presentation of brand attributes
- offer commentary or conclusions on competitors/comparables in addition to listing them
- annotate (aka: title) slides to reinforce and help confirm content
- consider, then state the importance or relevance of the brand/organization to the target audience (and personas)
- a brand "essence" is a concise statement and often reflects a consumer need—eg: hallmark = enriching lives; volvo = safety...expect more. pay less?
- a brand schematic is a concise overview—and it's a diagram
- lower price is not a competitive advantage
- practice reading your notes (while giving your presentation) to a friend, pet, non-living object, or street sign
- try to create as many slides as possible—yes, make it a contest
- use images
- use good images
- use appropriate compelling images
