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design systems

Monday, August 13, 2012






















The Surprisingly Smart Strategy Behind London’s Infamous...
Posted by Kidwell at 63-11 at 8/13/2012 06:42:00 AM
Labels: information
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desn 405

this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.

required text (above)

  • view description on amazon

assignments

  • project 1: research & strategy
  • project 2: identity
  • project 3: touchpoints
  • project 4: managing

design systems resources

  • some brand book examples
  • branding terms presentation
  • brand schematic requirements
  • some branding terms defined
  • 3T rebrand by RMCAD

the w w w

  • identity designed
  • wolff olins
  • interbrand
  • allan peters
  • louise fili
  • design observer
  • @ issue
  • color and branding
  • c s a design
  • brand new
  • VSA partners
  • 3T site
  • idsgn
  • branding strategy insider
  • herman miller
  • logos thru the ages
  • landor

Labels

  • information (64)
  • phase 1 final (43)
  • phase 2 (24)
  • phase 2 final (41)
  • phase 3 final (44)
  • phase1 (7)
  • phase3 (14)

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      • "hyper cool?"
      • Eye Magazine | Blog | Smoke bomb
      • presentation considerations
      • [collin] live bait
      • [jessica] toys & minnies!
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      • Hypotheticalish Branding (Phase #1)
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