For my rebranding project I am going to be working with the city of Lake Lotawana. I have grown up in Lotawana for the majority of my life. In being a "lake rat" I feel that the Lakes identity is completely different from what the lake is. The look and feel of the logo, website, etc are very bland, cold, and boring. Lake Lotawana is a fun, lively, energetic, community based city. I am interested in seeing what I can develop that is outside of the box, not the typical stationery, newspaper, etc that my Lake generally supplies.
