I want to rebrand a volleyball club because as a high schooler, I was a volleyball player who enjoyed her years of club volleyball. Because I was a past player, I have an understanding of what it means to be a part of one of these organizations and can definitely utilize my past experiences. To make things a little more interesting, I chose a club that was always on the other side of the net from me: North Stars.
Another thing that excites me about the idea of working with a sports club is that I'll have multiple audiences: players ages 9-18 (playing / not playing for North Stars), parents of those players, other family members of players, club coaches, high school coaches, college recruiters, etc. With this in mind, I want to create something that can apply to everyone, but have that special tailored piece that those who "speak volleyball" can appreciate.