I'll be branding a dream of mine. I've always wanted to create my own design/geeky business, and I think mobile/web apps are the way to go. So I'll be designing a system for a mobile & web app "designopment" company that I actually hope to realize someday. So, instead of calling it a "hypothetical" brand, I'll be referring to it as speculative. Deal with it.
I want to create a brand that can encompass the emerging and cutting-edge technology that this company hopes to utilize.