one designer's logo/symbol/brandmark design process. please read the first few paragraphs—hopefully you'll recognize some familiar concepts. thanks to dmitiri for sharing.
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desn 405
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.
required text (above)
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design systems resources
the w w w
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