[Ian O'Saben] Part 2

from me and paula scher

create a visual language, a system of elements…not a logo.

a "google" for name generators yielded some interesting results: web 2.0? or perhaps a pirate? life's a fantasy—maybe it's time for a new identity?

so, you've got a couple of marks that "say" the same thing and you can't decide which one is the, uh...best? swell. here's an idea: incorporate them all into a pattern. this is taken from designer matt lehman's studio—you may view more about it here.

one designer's logo/symbol/brandmark design process. please read the first few paragraphs—hopefully you'll recognize some familiar concepts. thanks to dmitiri for sharing.

from alicia's presentation—including notes. an example of identity expressed and presented as a system of elements.

graphic elements: part of recent identity from COOEE, a design firm in amsterdam NL. take a closer look. yes—it's an identity system: color, type, flexible mark/logo, etc. all governed by rules. note how the "logotype" is pretty normal...it's just, uh...type. thanks for the find dustin!

ffffound and designed by vsa in chicago. contrast at play here.

what's in a name? ally can be defined as "one in helpful association with another; partner." intrigued? here is more—take a look. think about how would you define the "brand attributes" of this organization?

some interesting posts regarding color and branding on the www and other is here at the colorlover.

something in a name

the essence of the naming process as taken from pages 122 and 123 of designing brand identity:

STRUCTURE

examine brand goals—and the problem statement (aka: design objectives—what characteristics your design will have)

evaluate competitor names

GENERATION

create numerous names

organize and categorize into themes

explore variations/iterations on a theme

look at hybrids (not cars)

be prolific

SCREEN

search online for existing names/domains

TEST CONTEXT

say the name

imagine leaving a voicemail

put it on a business card

put it on an ad

check language and cultural connotations