[jessie] focus element

My focus is going to be on packaging and vehicle graphics. I think there's an opportunity to design the touch points as a story...after this hypothetical Ted character goes to the website (in this scenario) it leads him to the truck and every touch point in between that...from the toothpick in his sandwich to the truck itself; I think it's important to have those key details shown. If time didn't work against me all the time, I'd try to do something with motion. I would like to show a fun animation of the brand "doodles" on the website or even projected onto the truck at night?