Wednesday, October 10, 2012

[collin] phase 2

the experience of branding forty woods thus has been more than just imposing a designer's aesthetic on a company. it's truly been a labor of preservation, tongue-in-cheek celebration…even if the subject matter's own taste levels sometimes breach the culturally accepted.

uncouth: celebrating the low-brow, the tasteless, fart jokes, skin magazines, beer coozies, styrofoam spitters, big ass trucks and big ass women.

unrefined: this ain't switzerland.

unapologetic: we are who we are, and we're proud of it. maybe we're a little rough around the edges, but maybe you should get off your high horse and play in the dirt sometimes.


collin rausch phase 2 final