[ashley] phase 2

music therapy - phase 2 presentation


music has an effect on us that is unlike anything else. it's something we all have felt, but is still so hard to describe accurately with words. that's why i've decided to brand a music therapy center to capture this effect in a way that could potentially help others. my objective is to aim specifically at helping troubled youth through music, by branding a younger generation music therapy center with a laid back environment. i also want this to be a reliable brand that health professionals and therapists can recommend with confidence.

when taking three different directions on this, breaking it down to one attribute direction helped a ton. i ended up with three completely different directions to choose from in the end. i really enjoyed trying to think of metaphoric solutions and world plays to represent this brand.