[alonso] Focus

Moving forward I plan on devoting my focus to a film piece; a short film if you will. I imagine this living on things like the website, social media, vimeo, youtube, etc. Basically any avenue that could be used as "advertising." Through out the process I have been talking about the experience. The environment. The lifestyle. For me These are things that are hard to embody solely through typography and color. What does the brand look like in a time based medium? That is what I am asking myself. I feel as though I can capture the qualitative aspects of the Hamilton's (sophistication, confidence, unreserved) through such an exploration I hope that this video will not only be an asset to my brand, but will also define the demographic that I've had trouble articulating and give life to the experiential part of my barbershop.