resist the temptation to integrate the logo/mark into the logotype—rare that it actually works. the city of gold airport, in bogota columbia—reads as el orado! thank you karen V.
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.