Waldo Pizza is an independent establishment that opened in KC in 1986. They provide great prices for big flavors and fast, friendly service catering to your needs. Waldo Pizza is known for their large variety of delicious drinks and their St. Louis style pizza. When you’re there it’s no doubt that their goal is to make sure the environment feels pleasantly, comfortable and that your dining experience is nothing but the best.
Whether you’re looking for a nice sit-down meal with friends and family, a quick bite to eat, or a laid back place to have a few drinks and a tasty snack—Waldo Pizza has the perfect atmosphere fit for everyone’s needs!
The primary red represents their expressive sense of humor and the loud personality that is the core of the company, the black represents the authentic food and people that make up the restaurant, and the white is the welcoming color that withholds the idea that anyone is welcome and there's always room for more—Thus, defining their overall warm, neighborly traits.
My mission was to re-establish Waldo Pizza’s identity and create a cohesive and modernized branding system. It was important to keep the voice and overall essence that already existed within Waldo Pizza. After understanding who they are and what they’re all about, it was my goal to elevate those characteristics (Expressive, welcoming, and authentic) into a more polished and sophisticated space.
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