Touch points took our second phase and applied it to things the company would use. My brand mark and logo type became a combination of two of the directions. The script brand mark speaks to the elegant and sophistication of the brand while the minimalistic logo type speaks to its contemporary side of the company. Through the touchpoints, I explored stationary, cards, environmental graphics, and so forth. I also made a booklet look book because it is appropriate for the company. Since many of their products are visual, the look book enables the customers to see what products they have in store as well as florals that are in season. Since things change around companies that goes by season, the look book enables them to change it up every month or so to promote their store. There is also a lot of white space to the designs because it speaks sophistication and elegance with the cropped off brand mark as well as minimal type.
Trapp&Co Touchpoints
No comments:
Post a Comment