Rebrand KCTV for an audience who is an active participant in the Kansas City community. Showing KCTV is trustworthy and neutral, with a forward, concise, and energized design style, putting the focus back onto the facts.
There was focus on creating a design that was forward thinking that was new in the landscape of news reporting. All three directions encompass the 5 attributes, however the last one, the "speech bubble" ended up being the winner.
