Each element included in (a) and (b) touch-points attempts to emphasize the energetic quality of the crossroads district through the use of angles and pattern. These elements are broken apart and referenced across materials to show the self-expressive aspect while the consistency of the shapes and vibrant colors bring the community together. These are continued onto materials that would be encountered or used by residents of the Crossroads such as environmental graphics, community photography and complimentary memorabilia like a t-shirt or coffee cup.
[Bethany] Phase 3
