"KCTV believes sensationalism in news reporting today sways the opinions of viewers. In response to this, KCTV is committing itself to fact reporting. We want to bring the facts on the topics that affect and interest our viewers to help them make informed opinions and decisions in their lives."
This presentation(at the bottom of this post) showcases all of the touch points I created for my KCTV rebrand. They highly exemplify the attributes of:
trustworthy, neutral, forward, concise, and energized
This project rejects what the "norms" of a news station are or should be, in search for a new station that is simply a vehicle for the news, not a show within itself.
[Ian] Phase 3
