There were few things going right with this project, changes have been made and are in process of getting produced. However, at the moment there are a few variables that have been covered and are the most current.
To begin the line up is the stationery:
Envelope:
Back
The envelope's layout and style for the most part stayed the same but the over all color palette once again changed to better suit the new system.
Buisness Card:
Oasis Shirts:
Possible Vehicle Coverage:
Overall it was decided that the color palette and graphic elements were too "active" & "loud," and needed to be toned down to embody a more calm, meditative feel.
To begin the line up is the stationery:
Back of Letterhead
The letterhead was taken in an interesting direction, but not the right one. The color palette was later changed, and approached from a much more subtle spot. Introducing a light gradient and a previouse color palette to push the idea of calm and meditation.
Previous Color Palette :
Next the Invoice:
It was later agreed that the invoice was an element that did not fit with this particular system, and was later converted to a promotional postcard. The postcard would carry with it the same soothing gradient style and color palette.
Envelope:
Front
Buisness Card:
Oasis Shirts:
Possible Vehicle Coverage:
Overall it was decided that the color palette and graphic elements were too "active" & "loud," and needed to be toned down to embody a more calm, meditative feel.
