For the first direction, I chose a "classically modern" feel to it with the typeface for the logotype and rendering of the brand mark. The brand mark is representational of a flower petal, since that's a lot of what they do, but its also a flame, kind of for their inspiration and candle shop. I feel like this one can be a bit more strong in terms of the container for the signature. I like where this could head towards though.
My second direction is "elegant classic". I used a script logotype to represent the luxuriousness of the company and how high end they are. Their services and florals are not at all affordable and so I wanted this look to look high class and expensive.
My third direction, and the one I'm proposing is sophisticated, contemporary, and elegant. I used a very thin sans serif logotype for the minimalistic feel. I feel like the colors, imagery, pattern, and mark all speaks to my design objective. I feel like the pattern/core graphic could also work as their brand mark. There is always room for improvement in all three but I feel like this one encompasses the objective the best.
Trapp & Co Directions
