Pot Pie is a Kansas City local establishment located in Westport Neighborhood. It has a very comfortable atmosphere to spend time in. This could due to it's intimate size of a restaurant, but also due to the brand elements that have now been re-branded for. The brand colors are warm and rustic to fit it's brand attributes earlier established for them. The type treatment represents nostalgia, along
with elegance by contrasting the two typefaces : Univers and Dalliance.
When Using imagery within the brand it's also contrasted with with the colors that are used within the photo, or with the wood grain pattern that you see throughout. By using the woodgrain it really brought the idea of rustic to a new light. Dirty doesn't always equal rustic, it can equal a rich warm toned wood too.
Tpruitt Potpie Phase3
