[Brandon Lyon] Phase 3

In Phase 3 I explored the KCP&L companies relationship to the community through both content and form. The birds have expanded to include a wide variety of shapes and sizes, and through the grouping of clusters, these birds help communicate not only discussion and community, but families and sub-groups as well. The image treatment has tightened up as well, relying on the 3 main colors: gray, teal, and gold to create a sense of cohesion and legibility among typefaces. Minion Pro has also been adopted for the content for it's great variation in the family and it's formal relationship to thicks and thins, sharp and round.  The pattern of the birds on the power lines has also become a bit more scarce. In this way the brand doesn't feel near as repetitive, and it puts a bit more of the spotlight on the logotype and tag line. The grid has returned as well, influencing the layouts for my notification, invoice, and website, bringing back that sense of credibility and pride for the customer. The previous touch points had character but lacked refinement. The imagery is my main focus in the latest touch points, playing up the sense of heights, and putting the viewer right there alongside lineman at work. Hopefully this creates a better relationship and understanding of the Kansas City communities hard working electricians that keep their lights on.

KCPL Presentation