>Design objective: Re-brand the Kemper Museum of Contemporary art: accurately visualise the versatility, diversity, boldness and aesthetic qualities of modern and contemporary art. This should engage and appeal to a wide, diverse audience.
>Mission statement: We believe that the arts foster exchange, debate, and greater understanding of the human experience . Further more, we aim for a wider audience to partake in this versatile, educational, and aesthetic experience.
_________>Mission statement: We believe that the arts foster exchange, debate, and greater understanding of the human experience . Further more, we aim for a wider audience to partake in this versatile, educational, and aesthetic experience.
1.
My first direction... the idea is to here is to use a simple mark that will not draw attention the the artwork, but rather compliment it with this system of logos that have different colours.
This is my favourite variation:
Practical Application:
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2.
My second direction was on a meaningful stream of shapes with different planes weaving in and out.. These are ment to look somewhat dimentional, dynamic, and energetic.
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3.
Then I have my third idea... the one I think has the most potential. A system of planes that look multi-dimensional. inspired from the meaningful architecture of the Kemper building itself. This system of colorful, energetic shapes can playfully interact with the artwork and make for a flexible graphic element.
