Creating a unified collection of touchpoints turned out to be a tougher process that I originally expected it to be. This proved to be especially true since after phase 2, the brand style continued to morph and evolve as the touchpoints were being made. That being said:
The application of the brand elements to the touch-points was most successful when I remembered NOT to put everything onto one artifact. There is a variety of elements for a reason, which is both for the sake of cohesion as well as the opportunity to have variety within the rules of the brand.
Touch Points With Notes
