liking the character and the logo at this scale...actual size, it's a bit rough and "livetraceE"

Branding Healthcare

Found this on NPR. Brand Names!

http://www.npr.org/blogs/health/2012/09/25/161759253/what-s-in-a-name-california-brands-its-health-care-exchange

YWFT

I know everyone in our generation has an affinity with the internet and its multitude of free type sites. Lost Type CoOp is rad, James Edmondson is rad, but his typeface's tend to be chosen because of there price. Before you buy, you can test it, screen-shot it, livetrace it, mess with it, if you like buy it (they're not all out of budget), if not don't. All I'm saying is check out YouWorkForThem and explore the full potential of abstract communication through typeface choice.

inspiration_al

"Visual identity is the “persona” of a company and creating one is a very changeling process. A designer must research and find the right inspiration to deliver an identity that will really represent a companies personality and philosophy. Today we will show you some nice images of different visual identity projects we found on Behance. You will find some details of each projects as well as some nice images about them. Make sure to click at the images to visit each designer page to know more about the identities."

yes, indeed.

go there_download_watch.

in portuguese with english subtitles. these designers were faced with a daunting task of embodying 12 attributes into one visual element..."do not try this at home" with your project. rather: use symbol, type family, color, narrative voice, etc. to comprise a visual system that when used together expresses the brand's attributes. download it here.

a "google" for name generators yielded some interesting results: web 2.0? or perhaps a pirate? life's a fantasy—maybe it's time for a new identity?

wolff olins

some things beautiful, and appropriate in london.

from interbrand

list of "best" global brands = worth $. check the interactive version of this here.

keyword attributes?

badge hunting on allan peters' blog...worth a look.

fili

no she's not coming to KC in the near future, but we can still look at some of her work. technically speaking this is a lettermark, and a darn good one imo.

[patrick] phase 1

Surfing has been around longer than we can ever hope to know. Historically speaking it has been an activity, celebrating the water and tremendous power the waves have as the crash against the shore. In response to the suburban culture of the 1950s surfing re-popularized its self, because of its perpendicular values. Yet these values have not manifested themselves in today's popular surfing brands, instead the focus has been on a maximalist mentality with profit and consumerism being the guiding light for companies. I hope to illustrate below the journey that surfing has taking and why it is so beautiful. By the end of the narrative you should hold a greater compassion for yourself and world around you, realizing extravagance is overrated. SHAKA

[lil s] phase 1

North Stars v Bc Brand  

To an outsider, North Stars Volleyball Club may just seem like a stand-offish, elite group of girls. They play to win, and they will push anything out of their way to get to that point. Everyone fears them. Everyone wants to be them. 

So perhaps they really are that way, but perhaps that's what makes them so successful. North Stars are winners because they trust and support each other. They make smart decisions on the court, and they thirst for the ball. They are a family.

North Stars' record and performance accurately display who they are, but their look does not. I want to find a way to take what they stand for and incorporate it into their brand.

[Erica] Phase 1

Lake Lotawana is not only a lake, its a lively community where having fun is guaranteed.  The lake itself is considered a hotspot no matter the season. Its a place to let your hair down and spend time with those that you love. The idea of branding a city is interesting. I have such an emotional connection to this beautiful place. 

Lotawana’s current branding gives off a feeling of a cold spot, that is not a place you want to visit. The way the lake is represented is not the way the lake actually is. Being an outsider I would not want to visit based off of the community site and the logo. The beauty of the lake and the beauty of the people is lost. 

I want to rebrand Lake Lotawana, so that the overall aesthetic looks and feels like the lake and its unique attributes. I want people to see Lake Lotawana and know they have come to the right place, to break free and let their hair down. 

Lake Lotawana

[abby] phase 1

the current landscape of beer branding & packaging is, for the most part, all the same. no trend can last forever, so what can we anticipate it looking like in the future?

boulevard brewery is an established kansas city landmark with a widespread national reputation. their mission is to produce fresh, flavorful beers with the highest quality ingredients by using the best of both old and new brewing traditions. but drinking beer is about more than just reputation, branding, and packaging—it's about the experience. and in our hectic, high speed lives, we rarely get the chance to slow down and partake in the simple joy of drinking a cold one.

so let's take that experience back. let's create a brand for boulevard that maximizes the experience and minimalizes the branding and packaging—so that there's nothing in the way of you and your own individual experience.

Boulevard Rebranding—Phase 1

[abby] phase 1

Boulevard Rebranding—Phase 1

[michael a] phase 1 final

Present#1

If you're a bass player than this is a company for you. A company that knows what it means to be a bass player, not because it's made up of bass players but because they have devoted their time and research into finding out just what makes a bass player a bass player. Not only understanding the role of the bass within the band, but understanding the role of the individual themselves on a much deeper level. They value the ability to find that groove, that pocket, not just rhythmically but also mentally, physically, and even spiritually. Ultimately the goal will be to adapt and enhance the bassist's playing experience by becoming more than gear, but an extension of themselves. This will round out and carry them through their performance by being as dependable as traditional gear, and innovative and adaptable to break tradition when it needs to get out of the way of self expression.

The brand should embody three key attributes. Classic: Building upon decades of bass playing and quality design, respecting the standards that are inherently of the bass realm. Balance: Not only does there need to be an embodiment of a sense balance in their design, but a balance between the universal bass and the non-universal player. This might manifest itself through being utilitarian enough in design and aesthetic to be flexible and fluid when necessary. Aura: Aura refers to the presence that is manifested through their different bass playing styles and attributes. This may break convention when needed and follow personal style over tradition.

[michael] phase 1

Tired of trying to find the best place to enjoy a meal with your best friends? My restaurant is the place to discover the best parts of cultures from all around the world. It’s a nostalgic, quirky, collage of world cultures to enjoy your food in. This environment invokes the spirit of adventure and exploration in a celebration in the contrast of rich varied cultures. In essence it’s goodness, which is defined as the best part of something.

Whereas in the past food was enjoyed socially only as a defense against getting eaten by animals, we believe that today the environment in which you enjoy your food is one of the most important aspects of mealtime. Some good company also helps.

This restaurant exists for the explorers of the world, those in search of the odd, and finally for those who want a great environment to share and talk about with their peeps.

Inspiration comes from grotesque to romantic typography, Asian to Mexican cuisine, architecture from around the world, as well as humanities progression through history and cultures.

[michael] phase 1 final

[jessie] phase 1

Food trucks are becoming a huge movement across the US. People are excited about the idea of affordable, quality food and the variety of different cultural food offerings by different food trucks. While the food truck isn't something new, especially since the food truck has been around for at least 100 years in the US, the purpose of the food truck is an idea that I've wanted to explore. Why is it that food trucks have to be so pragmatic in their mission? Yes it's nice to have a whole bunch of different cultural food variety sold to us on the street at competitive prices. Yes it's nice to be able to happen upon a food truck while walking around on campus. All these things are great, but is there deeper meaning to offer besides just giving people another way to buy food?

I delved into the heart of why we love food. We love food because of the memories it bring us, the homey, nostalgic past that is resurfaced when we take a bite into that chocolate chip cookie, or mac and cheese. If food can make people happier, why not bring that to them? And why not bring happiness to those people who need it most, or need to be reminded of it; those in lagging communities or in corporate offices? The food truck I am branding is about a world running on joy. Food trucks have the potential to create positive change in the community. That's where I am starting. Food trucks should deliver more than just food. 

Jessie Phase 1 Food Trucks

[collin] phase 1

Forty Woods is just a tiny, corrugated metal shed in Blue Springs, Missouri… a bait shop. From the outside, it would seem unremarkable; even a bit of an eyesore. Step inside, and honestly your impressions may not change. The first thing you'll notice is the remarkable stench. For nearly forty years, worms, crickets, minnows, crawdads, and innumerable other creatures have inhabited it's walls. Signage is worn, and the floors are stained with countless muddied-boot tracks…

But there's something remarkable about it. The wear and tear of so many years of traffic tells a story of its own. It says that this business, this bait shop, has held true to its roots; unchanging and unmovable. In a community that has seen it's great outdoors shrink to merely a minor outdoors, it speaks to a commitment to something more than just financial security. It says that this metal shed stands to support a lifestyle of adventure, exploration, and tradition.

This is why I've chosen to work with Forty Woods. I believe it speaks to an integrity in business that we rarely find in our fast-paced world. It's a reminder to a community about what it once held dear, and that it will continue in the same manner till the walls cave in. It's this time-worn tradition and authenticity I hope to preserve and accentuate when I approach this project.

Rausch_DesignSystems_Phase1_FortyWoods

[Matthew] phase 1

Meat Markets have quickly been overtaken

Phase 1 Design Systems

[jessica] Phase 1

The toy & miniature museum currently sits next door the UMKC campus and houses a large collection of toys and fine scale miniatures. It has antique doll houses from the late 1800's, paper dolls, marbles, and can even take you through evolution of barbie. 

While this place is filled with fine craftsman ship, toys, and cute little models, it is hardly a place where you play. Inside of the museum you will find display cases filled with plenty to look at, however it lacks a level of engagement and relatability. 

I am hoping to implement a solution to this by creating a more engaging identity and goal. These little toys and miniatures are a tangible model for life. While these miniatures can exist in their own environment of its' corresponding scale, I would like to explore what happens when these little objects are intertwined with our environment. I would like to use this as an opportunity to introduce (or re-introduce) wonder into our everyday lives. 

Take4

[ashley] phase 1

music therapy center // branding. phase 1.



all of our lives, music has been effecting us in the most powerful ways. it has the ability to set our moods and to direct our emotions. a single song can so easily immerse us with feelings of happiness, sorrow, pity, anger, romance, etc. so why not use this powerful tool that's already so much a part of our lives to help those who have problems controlling emotions or coping with problems?

that's exactly what i've decided to do by creating a hypothetical music therapy center for troubled youth. this particular music therapy center would focus on adolescents who suffer from mood disorders, social problems, and other personal problems. a variation of musical exploration possibilities will serve as tools to their troubled minds and help them to gain self-confidence and to express themselves. they will be doing so in a very comfortable, homey atmosphere to help them better feel free and relaxed.

when developing this brand, i must consider that not only should this appeal to a younger audience, but also health professionals and doctors so that they can view the organization as reliable, friendly and worth recommending to patients. with this done successfully, music actually act as a medecine for troubled adolescents.