boulevard brewery is an established kansas city landmark with a widespread national reputation. their mission is to produce fresh, flavorful beers with the highest quality ingredients by using the best of both old and new brewing traditions. but drinking beer is about more than just reputation, branding, and packaging—it's about the experience. and in our hectic, high speed lives, we rarely get the chance to slow down and partake in the simple joy of drinking a cold one.
so let's take that experience back. let's create a brand for boulevard that maximizes the experience and minimalizes the branding and packaging—so that there's nothing in the way of you and your own individual experience.
Boulevard Rebranding—Phase 1
