Found this on NPR. Brand Names!
http://www.npr.org/blogs/health/2012/09/25/161759253/what-s-in-a-name-california-brands-its-health-care-exchange
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desn 405
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.
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