To an outsider, North Stars Volleyball Club may just seem like a stand-offish, elite group of girls. They play to win, and they will push anything out of their way to get to that point. Everyone fears them. Everyone wants to be them.
So perhaps they really are that way, but perhaps that's what makes them so successful. North Stars are winners because they trust and support each other. They make smart decisions on the court, and they thirst for the ball. They are a family.
North Stars' record and performance accurately display who they are, but their look does not. I want to find a way to take what they stand for and incorporate it into their brand.
