For many years now Google has been the dominate search engine. Its two closest and long standing competitors Yahoo and Bing/MSN have been working hard to compete with Google through innovation and joining forces in way that Bing powers all of Yahoo search as well. Google search with its many offerings and services lacks some of the features that Yahoo and Bing have been capitalizing on such as Hotel and Airfare searches. Two wildly popular and rich advertising key words subjects. Yahoo and Bing also allow for greater customization of the homepage. For the first time in the last 7 years Google was not #1 in search engine market share growth casting a shadow on the future of the company if it cannot comete in the long run.
Fortunately Google a company known for its breath throughs and risk taking innovations can easily remedy this disturbing trend of competitor growth. Google can take their #1 rule "Focus on the user and all else will follow" and make it a design factor. Google does search and they do it well. But what its missing is your input and hand in your own search experience.
I propose that we rebrand Google by allowing the individual user to create their own brand. Their own mark. Their own Google. Through tailored web+mobile apps, and links the user only sees the links and apps that matter most to them. The imagery, texture, typography, color, and more. This can be done through data mining the user's existing google account or they can customize in the real time.
Google Redesign
