[patrick] phase 1

Surfing has been around longer than we can ever hope to know. Historically speaking it has been an activity, celebrating the water and tremendous power the waves have as the crash against the shore. In response to the suburban culture of the 1950s surfing re-popularized its self, because of its perpendicular values. Yet these values have not manifested themselves in today's popular surfing brands, instead the focus has been on a maximalist mentality with profit and consumerism being the guiding light for companies. I hope to illustrate below the journey that surfing has taking and why it is so beautiful. By the end of the narrative you should hold a greater compassion for yourself and world around you, realizing extravagance is overrated. SHAKA