go there_download_watch.

in portuguese with english subtitles. these designers were faced with a daunting task of embodying 12 attributes into one visual element..."do not try this at home" with your project. rather: use symbol, type family, color, narrative voice, etc. to comprise a visual system that when used together expresses the brand's attributes. download it here.

wolff olins

some things beautiful, and appropriate in london.

keyword attributes?

badge hunting on allan peters' blog...worth a look.

fili

no she's not coming to KC in the near future, but we can still look at some of her work. technically speaking this is a lettermark, and a darn good one imo.

it's fun...they reference the past to create something(s) new. look here!