Back in my high school days, I played club volleyball, and a common opponent was the North Stars. I considered re-branding a volleyball club that I had played for, but I liked the idea of rebuilding something from an outsider’s perspective. I didn’t want to have a positive “pre-bias” towards what I was re-branding. Being familiar with the game of volleyball and being accustomed to North Stars through opponency, to me, was the perfect base of knowledge for a successful redesign.
I also wanted to work with a group that (although perhaps wasn’t successful when it came to graphics), really had their act together when it came to their main purpose of existence. Through records and observation, it’s clear that North Stars stands firm on its skills, character, and determination.
By rebranding North Stars, I enabled what visually represents them to be on the same level of how they are "physically" recognized.
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