Wednesday, November 28, 2012

[a. carr] phase 4


Open publication - Free publishing - More beer (what?)


Boulevard has become the bona fide hometown beer of Kansas City, but in recent years has become one of the largest craft breweries in the central states. In fact, Boulevard's Unfiltered Wheat Beer is the #1 best-selling craft beer in the Midwest.

Boulevard strives to produce fresh, flavorful beers made with the finest ingredients and brewing methods—both old and new. Their passion for their craft is evident in everything they do—from constantly creating and introducing new varieties of beer to the construction of their energy-efficient brewhouse and their partnership with recycling program Ripple Glass.

Boulevard firmly believes that beer is meant to be a memorable experience, not a mass-produced consumer good. beer helps us create memories that leave their mark on us, and boulevard hopes to be a part of that—becoming, as a brand, something that leaves its mark on you and helps you leave your mark on the world.



Boulevard Rebrand—phase 4

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