continuing down the path of my air conditioner logotype, i pushed the recordbar back a few stylistic decades to become a place with more of a rockabilly vibe. landing on classic cars as imagery, and revising my tagline, brings a few new layers to the work i had previously done. the recordbar remains as authentic as ever, and i even found a way to bring the idea of "quality" into my tagline via the idea of high fidelity. the experience of using the menu is a direct one to one reference to a vinyl album, bringing us home to the name of the venue itself.
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