[ashl E] phase 3 final

while i had thought this phase would be a lot easier than the last, i found it actually to be the most challenging so far. part of the reason being that i revised my brand a lot. i'm so in love with the idea of this brand, that i found it a huge struggle to get to a place where i was satisfied with the brand's visuals. unfortunately taking so long to get to a good place with that put me way behind on all of these applications that i thought would be easy. i found applying my brand visuals to all of these applications to be more of a challenge than i thought. part of the problem was that i was trying to apply all of my elements to each piece. i found that narrowing it to one or two elements helped a lot. once i figured this out, i started to become a lot happier with how everything was being applied.

the motion identifier demonstrates the passion that youth can express through music, and utilizes patterns and illustration to show music coming from within each person and outwards into music. this relates back to the idea of "pulse" being connected both to the pulse within as well as the musical pulse.

Phase3 Pulse