For Sector3's Phase three, I wanted to make sure that both the solid quality and the personal quality are brought out in the brand through the use of the heavy weighted brandmark and logo, and the frequent use of photo imagery. The imagery should never be far from any aspect of the touch points that speak to the bass player. There will also be those touch points that the bass player can apply to his or her person or surrounding. For instance, the roadie will have vinyl stickers that can be applied to equipment and cases, as well as a t-shirt. On the Business side of things, we have small square business cards that could be located in music stores that S3 reps can hand out according to their own judgement of the bass players personality. Each of the other touch points should follow this direction of personalized customer relation pieces. The story that this kit of parts should tell is, "As a bass player, when was the last time that a company took time to help you find your bass playing zone, on a personal level?"
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