[jacobs] phase 3

Raghorn generates and evokes a narrative through its system, allowing the design to convey its sophistication, local, personal, and credible qualities. The design of Raghorn communicates and conveys the experience that it wishes its audience/patrons to gain from the interaction with each of its touch points. Raghorn is primarily black and white in order to convey sophistication while allowing the color to come through the photography and meat itself. Raghorn is not only about the establishment, but the experience you have while at Raghorn and shopping for your meat. It is also targeted towards individuals who love to cook and the process that includes. The design is experienced beyond the point-of-purchase and lives outside of the meat markets context. I wanted to stress this because Raghorn encompasses not only the purchase of the meat but the entire experience of preparing and consuming.            

DS_Phase_3