Bringing my branding from phase 2 into the touchpoints I began to include color and a new pattern of concentric circles that draw the viewer's eyes to important information. The circles mix with the graphics in a retro sci-fi aesthetic that hypnotizes the viewer.
The touchpoints allowed me to show the more serious side of 300 Pounds of Joy, while still letting me use the colorful language of the restaurant. The store is free-spiritied and quirky, but it is indeed still a business.
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