the hp logo (and rebrand) that never was. check-it here.

[Joseph] phase 4

FINAL KEMPER PRESENTATION


Locally, the Kemper Museum would like to welcome visitors to a valuable community asset that presents a growing permanent collection, special exhibitions, and community outreach programs to an audience of all ages and levels of interest. The Museum strives to represent artists of diverse genders, nationalities, artistic influences, media, and ethnicity. Admission is always free and the Museum is fully accessible in order to warmly welcome visitors with special needs.

The primary objective of the Kemper Museum is to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art. Everything is centered around the art.

The brand system takes on the attributes and essence of the Kemper Museum. The Kemper is all about the art. So their identity system should as well. The brand mark is designed to work with the art as it takes on the color of any art that it promotes, and the lettering is knocked out - so the mark is well-married to the image that it sits on. The mark is energetic and versatile enough to stand alone as well.

[Ian] Phase 4

Kctv Final KCTV believes sensationalism in news reporting today sways the opinions of viewers. In response to this, instead of news reporting, KCTV is committing itself to fact reporting. We want to bring the facts on the topics that affect and interest our viewers to help them make informed opinions and decisions in their lives. Our new design system is trustworthy, neutral, forward, concise, and energized to help us achieve our goal. We are but the vehicle for the facts we bring our viewers. Here at KCTV, we believe that Facts are always first.

[Vi] Phase 4

Throughout this semester, I have been rebranding Trapp and Company. I have shortened the name to Trapp and Co. and just redesign their identity since it was not reflective of their services. I left their vision, brand essence, and mission statement the same because it is essentially what they do. Through the whole project, I tried to keep the new attributes in mind: sophistication, elegance, and contemporary. I feel as if my redesign definitely encompasses but I struggled with the application of elements. I wanted to keep things as simple as possible but at times, it seems too simple. It was just about finding that right balance on everything.

Trapp Final Presentation

[Loren] Phase 4

[Loren] Phase 4

The objective for the rebranding of Kansas City International is to highlight Kansas City’s importance in modern transportation, safety, and efficiency presented in a vibrant, progressive, and reflective aesthetic to appeal to citizens, visitors, and customers.
These attributes are presented through color, pattern, typography, and photography.

[Taylor] Phase 4

Pot Pie Final Phase

Pot Pie is a local establishment residing in the neighborhood of Westport, one of the oldest neighborhoods within Kansas City, Missouri. It was created by a married couple named John and Sarah Williams. They wanted to created a restaurant that was all about comfort food, and to experience the idea of being in that eat-in-kitchen you grew up in. Pot Pie is all about family, being able to share the aspect of something you enjoy so much at home is one of the most important things that Pot Pie is about. Being able to be comfortable and eating really good food at the same time. Over all Pot pie would like to appeal to an audience who values the comfort food atmosphere through a rustic, nostalgic and elegant aesthetic.

[Bethany] Phase 4

The Crossroads is a self-expressive, energetic community. The purpose of the rebrand is to identify the vibrant community and develop a sense of pride among residents so that they can embody, shape and own the brand as well as invite new, fresh members into the community. Each artifact uses elements that visualize the attributes and essence of the crossroads. Using the brand guidelines will build pride and ownership over the neighborhood that the expressive residents call home.

[Bethany] Phase 4

[Kelsey] Phase 4

Originally, I started with Half-Price books, your friendly place to find the oldest and newest classics for low prices!Half-Price is a good company with good values. Their mission is it be fair, promote literacy, be kind to the environment, and to remain financially viable. A good statement, with lots of good intentions. Who knew that Half-Price was about so much more than just their bargains? But Half Price needed to make a shift. A name-change and rebranding that downplayed their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience. Early Birds Phase IV

[Julie] Phase 4

Trying to encompass the feel of our company without leaving any amazing little details out, we’ve come up with these three words to really hold us down as a company. It’s how we do things and what we’re made of. These words are elegant, modern, and timeless. 

Those are the words that helped us to decide to become something that represented our location and all that Kansas City, Missouri has to offer.  This is where 816 was born.  We’re proud of where we are and we’re serious about getting you where you want to be. Our employees are treated with the same respect as our customers and clients. Through our company, they can use the top grade tools we give them to make strong , lifetime connections.

Knowing what our audience wants helps us get them where they want to be on the path of their career. Whether it’s on top of the charts or just started off the ground, all of the musicians we record are serious, passionate, and extremely driven. Because we know this, we bump up the quality of what we do. 

This means no “best for last” or picking favorites.  If each end has the means and the time, we’re all ears and their listening audience will be too.

The people we record are strong. They’ve got a desire to become. They dare to dream. It’s up to us to make those dreams a reality. These people are passionate, often fashionable and have their own flavor to what life is. Accepting different sounds, personalities and opinions is what we are open to. We wouldn’t be without you. Thanks.

[Julie] Phase 4

[Final Presentation] Brandon Lyon

I've rebranded the Kansas City Power and Light company. The original system was quite corporate and seemed to distance itself from it's customers. Stark white surfaces and minimal design elements created ambiguity, and had minimal personality. With my new branding system, KCP&L has been redirected, focusing on their activity in volunteer efforts around the Kansas City area. The new tagline embodies this as "Conducting Community". The Mark is comprised of the brand bird pattern, inspired by birds on powerless, that represent families and smaller subgroups that take pride in using KCP&L's service. The logotype also references the bird forms using variations of rounded and flat edged serifs. Other design system elements follow suit, using a new informal language as if speaking as a neighbor, always their to help. The imagery used throughout the system brings the viewer to the linemen's perspective, forming a bond and understanding of the lineman's job and bravery. He's almost put in a hero position. With a new contemporary and non-abstracted branding system, KCP&L would gain recognition and a far more supportive clientele throughout Kansas City.

KCP&L Final Presentation

Like Marlin out of Water - Brand New

Like Marlin out of Water - Brand New

[Kelsey] Phase 3 Final

Creating a unified collection of touchpoints turned out to be a tougher process that I originally expected it to be. This proved to be especially true since after phase 2, the brand style continued to morph and evolve as the touchpoints were being made. That being said:

The application of the brand elements to the touch-points was most successful when I remembered NOT to put everything onto one artifact. There is a variety of elements for a reason, which is both for the sake of cohesion as well as the opportunity to have variety within the rules of the brand.

Touch Points With Notes

[Loren] Phase 3

[Loren] Phase 3

The objective of KCI’s identity is to create an image the expresses Kansas City’s innovation and it’s premier location using a bold and refined aesthetic. The identity’s attributes include vibrant, progressive, and reflective of the midwestern city. The following is a series of touchpoints that expressive these key attributes.

[karen] phase3

These are the touchpoints for 405 Peak, it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude.

The inclusion of the user such as in the business card and the coaster reference the friendly attitude and the casual environment. As well as the inclusion of the color orange to make the overall feel more energetic and fun. There still work needed to be done.

Karen[Phase3]

Janna (Phase 3)

Simpatico believes in creating a personal and pleasant experience for their customers. This brand inspires to be elegant and pleasant. Through designing, simplicity was better. I thought that this was appropriate to my attributes. I also want to design elements that would create a personal touch for my audience. Like the receipt envelope and customized packaging. Janna (Phase3)

Taylor [Phase 3]

 Pot Pie is a Kansas City local establishment located in Westport Neighborhood. It has a very comfortable atmosphere to spend time in. This could due to it's intimate size of a restaurant, but also due to the brand elements that have now been re-branded for. The brand colors are warm and rustic to fit it's brand attributes earlier established for them. The type treatment represents nostalgia, along

with elegance by contrasting the two typefaces : Univers and Dalliance.
When Using imagery within the brand it's also contrasted with with the colors that are used within the photo, or with the wood grain pattern that you see throughout. By using the woodgrain it really brought the idea of rustic to a new light. Dirty doesn't always equal rustic, it can equal a rich warm toned wood too.

Tpruitt Potpie Phase3

[Joseph] phase 3

[Joseph] Phase 3 Final

As a reminder, my brand attributes were to invoke a sense of energy, versatility, and have a minimalistic contemporary feel. 

With this system, The logotype and brand mark are one. The blocks may be placed speratically throughout any composition. 

The color gives energy to the mark, while the composition is every moving and shifting in various compositions. 

business letter

website

sign

[Ian] Phase 3

"KCTV believes sensationalism in news reporting today sways the opinions of viewers. In response to this, KCTV is committing itself to fact reporting. We want to bring the facts on the topics that affect and interest our viewers to help them make informed opinions and decisions in their lives."

This presentation(at the bottom of this post) showcases all of the touch points I created for my KCTV rebrand. They highly exemplify the attributes of:

trustworthy, neutral, forward, concise, and energized

This project rejects what the "norms" of a news station are or should be, in search for a new station that is simply a vehicle for the news, not a show within itself.

[Ian] Phase 3

[Vi] Phase 3

Touch points took our second phase and applied it to things the company would use. My brand mark and logo type became a combination of two of the directions. The script brand mark speaks to the elegant and sophistication of the brand while the minimalistic logo type speaks to its contemporary side of the company. Through the touchpoints, I explored stationary, cards, environmental graphics, and so forth. I also made a booklet look book because it is appropriate for the company. Since many of their products are visual, the look book enables the customers to see what products they have in store as well as florals that are in season. Since things change around companies that goes by season, the look book enables them to change it up every month or so to promote their store. There is also a lot of white space to the designs because it speaks sophistication and elegance with the cropped off brand mark as well as minimal type.

Trapp&Co Touchpoints

[Bethany] Phase 3

Each element included in (a) and (b) touch-points attempts to emphasize the energetic quality of the crossroads district through the use of angles and pattern. These elements are broken apart and referenced across materials to show the self-expressive aspect while the consistency of the shapes and vibrant colors bring the community together. These are continued onto materials that would be encountered or used by residents of the Crossroads such as environmental graphics, community photography and complimentary memorabilia like a t-shirt or coffee cup.

[Bethany] Phase 3

[Brandon Lyon] Phase 3

In Phase 3 I explored the KCP&L companies relationship to the community through both content and form. The birds have expanded to include a wide variety of shapes and sizes, and through the grouping of clusters, these birds help communicate not only discussion and community, but families and sub-groups as well. The image treatment has tightened up as well, relying on the 3 main colors: gray, teal, and gold to create a sense of cohesion and legibility among typefaces. Minion Pro has also been adopted for the content for it's great variation in the family and it's formal relationship to thicks and thins, sharp and round.  The pattern of the birds on the power lines has also become a bit more scarce. In this way the brand doesn't feel near as repetitive, and it puts a bit more of the spotlight on the logotype and tag line. The grid has returned as well, influencing the layouts for my notification, invoice, and website, bringing back that sense of credibility and pride for the customer. The previous touch points had character but lacked refinement. The imagery is my main focus in the latest touch points, playing up the sense of heights, and putting the viewer right there alongside lineman at work. Hopefully this creates a better relationship and understanding of the Kansas City communities hard working electricians that keep their lights on.

KCPL Presentation